Un sujet, trois formats différents. De gauche à droite, une photo au format Instax Mini, une seconde au format Square, et la troisième au format Wide.

Comparing the different Instax film formats



Fujifilm markets a whole range of instant cameras considered as new generation “Polaroids”: the Instax camera. This large family of products is divided into three main branches, each corresponding to a film format: Instax Mini, Instax Wide, Instax Square. This article helps to better understand the characteristics of each format and to compare the different films.

It’s not easy for newbies to distinguish between the three types of films produced by Instax. Times were simpler when only the Instax Mini and the Instax Wide were available. But since the release of a third format, the Instax Square film, it’s easy to get confused. Don’t panic, with the following explanations you will see things more clearly. Since an image is worth a thousand words, you can also compare the sizes of the different Instax photos placed side by side.

The Instax Mini format

  • Film format: 54(W) x 86(H) mm
  • Image size: 46(W) x 62(H) mm

Let’s start with the smallest format of the three: the Instax Mini film.
This format is often compared to a credit card because their dimensions are very similar. One of the advantages offered by the Instax Mini is that it is easy to slip into a wallet. You can take it everywhere with you.
The Instax Mini 9 uses Instax Mini film cartridges, as its name suggests, and is the cheapest device in the Fujifilm Instax range. It plays a major role in making this format the most popular of the three types of films produced by Fujifilm.
The Instax Mini 70 and the Instax Mini 90 Neo Classic are the other devices currently marketed by Fujifilm using this type of film.
It should also be noted that another type of product uses the same film: the Instax Share SP 2. However, this product is not a camera but a printer controlled with an app that allows you to print pictures from your smartphone onto Instax Mini paper.

The Wide format, on the left, is as long as the Mini format, but wider. However, the Instax Mini allows more creativity and fantasy. The middle photo is taken with a special Airmail edition, and the two Mini photos are made with color filters.

The Wide format, on the left, is as long as the Mini format, but wider. However, the Instax Mini allows more creativity and fantasy. The middle photo is taken with a special “Airmail” edition, and the two Mini photos are made with color filters.

The Instax Wide format

  • Film format: 108(W) x 86(H) mm
  • Image size: 99(W) x 62(H) mm

The Instax Wide is the second format developed by Fujifilm. Its format is also rectangular but larger than the previous one. It is as long as the Instax Mini format, but covers two Instax Mini placed side by side in length.
The Instax Wide 300 camera was released a few years ago and is the only device still sold by Fujifilm using this format. Many people appreciate this format for its advantageous dimensions, but some say that the Instax Wide camera is not very elegant, and quite cumbersome. It suffers from the comparison with its smaller brothers in the Mini family, which are more compact and have more attractive designs. The Instax Wide range did not meet the same success as the Instax Mini range. This is probably why Fujifilm has not seen fit to renew the devices in this family for years. The Wide format is still interesting for those who feel that the Mini format is too small and that the size of the support is essential.

On the left, the Square format’s area used for the image has the same height as the Instax Mini. The picture on the right is taken with a special Instax Mini edition.

On the left, the Square format’s area used for the image has the same height as the Instax Mini. The picture on the right is taken with a special Instax Mini edition.

The Instax Square format

  • Film format: 86(W) x 72(H) mm
  • Image size: 62(W) x 62(H) mm

This format was launched more recently by Fujifilm in 2017. It is a square format, as you may have guessed. Fujifilm decided to create a film with a 1:1 ratio due to the popularity of this format on social networks, as seen on Instagram. Another argument was its similarity to the vintage Polaroid support, a cult and timeless object.
Although this format is the latest to arrive on the market, Fujifilm’s offer already includes several devices that work with the Instax Square film:

  • The SQ6, an analog device which is very similar to the Instax Mini 90 Neo Classic in its handling and the functions it offers.
  • The Instax Square SQ10 and SQ20, the most expensive cameras in the entire Instax range. These hybrid cameras serve both as cameras and printers, carrying all the editing software you’ll need to embellish your pictures.

Note: an Instax Share SP 3 printer also works with this format, allowing you to print the photos on your phone.

One subject, three different formats. From left to right, a picture shot with Instax Mini film, a second with Instax Square, and a third with Instax Wide.

One subject, three different formats. From left to right, a picture shot with Instax Mini film, a second with Instax Square, and a third with Instax Wide.

So, have you made your choice?

Let’s end here our presentation and comparison of the different Instax films. Hopefully, the Instax Mini, the Instax Wide, and the Instax Square no longer have any secrets for you. If you want to begin your instant photography journey, all you have to do now is choose your favorite model of the Instax range. You may also want to take a look at our instant camera purchasing guide. You will find good tips there.